We all have one thing in common... at one point, we were babies. The things we needed were love, attention, food, and round the clock care. That round the clock thing inspired us to create a line of nourishing, healthy and natural products that would put little darling at ease. And maybe these products could make caregivers feel good about their use. And, then we put some lavender into the mix, because a relaxed baby is an easy baby. Same for the caregiver.